Choosing a website platform used to be a simple toss-up between a clunky DIY builder or an expensive custom project. But as we move through 2026, the landscape for Brisbane business owners has shifted. We now have the 'Old Guard' (WordPress), the 'Designer’s Dream' (Webflow), and the 'New Frontier' (Lovable).
At Local Marketing Group, we don’t believe in a one-size-fits-all approach. Your choice should depend on your growth stage, your team’s technical comfort, and how fast you need to move. Let’s look at the quick wins and long-term realities of each.
The Reliable Workhorse: WordPress
WordPress still powers a massive chunk of the internet for a reason: flexibility. If you want a site that you truly own, with no monthly 'platform' fees other than hosting, this is it.
Best for: Businesses that need deep SEO capabilities, complex e-commerce (WooCommerce), or specific industry plugins (like booking systems for a Gold Coast medical clinic).
The Quick Win: Use a modern block-based theme like Kadence or GeneratePress. It keeps your site fast and avoids the 'plugin bloat' that slowed down sites five years ago. The Reality Check: You are the captain of the ship. You need to manage updates and security. If you neglect it, things break.
The Visual Powerhouse: Webflow
Webflow has become the gold standard for brands that care about high-end aesthetics without the 'hacky' code that often comes with WordPress page builders. It allows for stunning animations and pixel-perfect layouts.
Best for: Professional services, boutique agencies, and brands where the first impression is everything. If you want to master data-backed design to stand out in a crowded South East Queensland market, Webflow is your best friend.
The Quick Win: Use Webflow’s 'Editor' mode for your staff. It allows them to change text and images directly on the page without touching the complex design backend. The Reality Check: The learning curve is steeper. Unless you’re a natural at visual logic, you’ll likely need a pro to set up the initial build.
The AI Disruptor: Lovable
Lovable is the new kid on the block, and it’s changing how we think about 'building.' It’s an AI-powered full-stack engineer. You describe what you want, and it generates the code, the logic, and the interface in real-time.
Best for: Startups and innovators who need a functional web app or a highly custom lead-generation tool rather than just a 'brochure' site.
The Quick Win: Use Lovable to build a custom calculator or a bespoke quote tool. These high-utility features are great for measuring ROI and converting local traffic into qualified leads. The Reality Check: It’s cutting-edge. While it’s incredibly fast, it requires a clear vision of what you’re trying to build, or the AI might lead you in circles.
Comparison at a Glance
| Feature | WordPress | Webflow | Lovable | | :--- | :--- | :--- | :--- | | Speed to Launch | Moderate | Fast | Instant (Initial) | | Customisation | High (via Plugins) | Very High (Visual) | Infinite (Code) | | Maintenance | High (Updates) | Low (Managed) | Low (Managed) | | Best Value | Established SMBs | Design-led Brands | Tech Startups |
Actionable Tips for Your Next Move
Regardless of which platform you choose, the success of your site comes down to how users interact with it. Here are three things you can do this week to improve your current site:
1. Audit Your Speed: Use Google PageSpeed Insights. If you're on WordPress and scoring under 50, it’s time to look at your hosting or heavy images. 2. Simplify Your Navigation: Brisbane customers are busy. Remove two unnecessary items from your header menu to create a frictionless path to your 'Contact' or 'Book Now' button. 3. Check Your Mobile View: Open your site on your phone. If you have to pinch-to-zoom or if buttons are too close together, you’re losing money every day.
Conclusion
There is no 'best' platform—only the best platform for your business goals. WordPress offers the most control, Webflow offers the best design experience, and Lovable offers the fastest path to custom functionality.
Starting a new project can feel overwhelming, but you don't have to do it alone. Whether you’re looking to migrate from a DIY builder or want to engineer a high-conversion machine from scratch, we’re here to help you navigate the tech so you can focus on running your business.
Ready to build a site that actually works for your business? Contact Local Marketing Group today and let’s find the right fit for your Brisbane brand.