Let’s be honest: staring at a blinking cursor on a Monday morning in your Brisbane office is soul-crushing. You know you need to post, but the thought of writing a 1,000-word blog from scratch feels like a mountain you aren't ready to climb.
What if I told you that the most efficient way to dominate the local market isn't by writing at all? It’s by hitting 'record'.
In 2026, the algorithm doesn't just prefer video; it craves it. But the secret isn't just making a TikTok and hoping for the best. It’s about a video-first content strategy—a workflow where one piece of filmed content becomes the 'source code' for your entire marketing ecosystem.
Why Video is the Shortcut to Authenticity
In Australia, we have a very low tolerance for 'fluff'. If a brand sounds like a polished AI bot or a generic corporate brochure from the US, we tune out immediately. To truly connect, you need to own your industry’s narrative by showing your face and sharing your actual expertise.
Video captures your tone, your local Brisbane accent, and your passion in a way that text simply can't. It passes the 'sniff test' because it’s harder to fake.
Step 1: The 'Anchor' Session
Don’t try to film every day. Instead, set aside 60 minutes once a month. Your goal is to record one 'Anchor Video'—a 5 to 10-minute deep dive into a topic your customers actually care about.
The Topic: Answer a complex question you get asked every week. If you’re a solar installer in Fortitude Valley, explain the new QLD battery rebate. If you’re a lawyer in the CBD, break down a recent change in property law. The Vibe: Don't worry about a studio. A quiet corner of your office with decent natural light and a modern smartphone is plenty.
Step 2: The 'Salami' Method (Slicing it Up)
Once you have your 10-minute anchor video, you don't just post it on YouTube and call it a day. You slice it.
1. The Short-Form Clips: Pull out three 30-second 'golden nuggets' from that video. These are your Reels, TikToks, and YouTube Shorts. 2. The Transcription: Use an AI tool to transcribe the video. This text is your raw material. 3. The Deep Dive: Turn that transcription into a long-form article. This helps you build semantic authority by covering a topic comprehensively rather than just chasing keywords.
Step 3: Localise the Language
When you turn that video transcript into a blog post or an email, make sure it sounds like it’s coming from a local. We’ve seen many businesses fail because their written content feels 'off'. If you use overly formal or Americanised phrasing, it will fail the pub test here in Brisbane.
Keep the written version conversational. Use the same 'strine' or local references you used in the video. If you mentioned 'the Gabba' or 'the Ekka' in your talk, keep it in the text!
Step 4: Distribute and Conquer
From that one 10-minute recording session, you now have: 1 x Long-form YouTube video 3 x Vertical short-form videos (Reels/TikTok) 1 x Detailed blog post for SEO 1 x Email newsletter intro
- 5 x LinkedIn/Facebook text posts based on quotes from the video
Your Action Plan for This Week
1. Identify your 'Anchor' topic: What is the one thing you could talk about for 10 minutes without notes? 2. Record on Friday: Use your phone and a $50 lapel mic from Amazon. 3. Transcribe: Use a tool like Otter.ai or Descript to get the text. 4. Post the video first: Then use the text to fill in the gaps over the following week.
Need a hand getting your strategy off the ground?
At Local Marketing Group, we help Brisbane businesses stop shouting into the void and start leading the conversation. If you’re ready to turn your expertise into a content machine that actually drives leads, reach out to us today. Let's get you in front of your customers.