# How to Add Products to Your Google Business Profile
Showcasing your inventory directly on your Google Business Profile (formerly Google My Business) is one of the most effective ways to turn searchers into customers. By adding products, you provide a visual catalogue that appears right when someone searches for your business or local services in Brisbane, giving them a reason to choose you over a competitor.
Why this matters for Australian Small Businesses
In the Australian market, local SEO is highly competitive. When you add products to your profile, you aren't just showing what you sell; you are occupying more "real estate" on the search results page. This builds immediate trust and allows potential customers to browse your range without even clicking through to your website, significantly increasing your conversion rate.---
Prerequisites: What You’ll Need Before Starting
Before you dive in, ensure you have the following ready to make the process smooth:
- Verified Google Business Profile: You must have ownership or manager access to a verified profile.
- High-Quality Images: Photos should be square (1:1 ratio), at least 720 x 720 pixels, and professionally lit.
- Product Details: Name, category, price (optional but recommended), and a description (up to 1,000 characters).
- Landing Page URLs: A link to the specific product page on your website where customers can buy or learn more.
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Step-by-Step Guide: Adding Your Products
Step 1: Access Your Business Profile
Log in to the Google Account associated with your business. Search for your exact business name in Google Search or type "my business" into the search bar. What you should see: You will see a management menu directly above the search results with icons like "Edit profile," "Read reviews," and "Messages."Step 2: Open the Product Editor
Locate the Edit Products icon (it usually looks like a small shopping bag). Click on it. If you haven't added products before, you will see a prompt to "Get Started."Step 3: Click 'Add Product'
Click the blue Add product button. This will open a pop-up window where you will input all your product information.Step 4: Upload Your Product Photo
Click on the photo icon to upload your image. Pro Tip: Avoid using stock photos. For Aussie businesses, showing your actual shop floor or products in an Australian setting (like a local Brisbane backyard or storefront) builds significantly more authenticity.Step 5: Enter the Product Name
Be descriptive but concise. Instead of just "Hammer," use "16oz Steel Claw Hammer - Professional Grade." This helps with keyword relevance when locals search for specific items.Step 6: Select or Create a Category
Google organises products by categories. If this is your first time, you’ll need to create a category (e.g., "Power Tools" or "Summer Collection"). Note: These categories create tabs on your mobile profile, making it easier for customers to navigate your inventory.Step 7: Add Pricing (Optional but Recommended)
In the Australian market, price transparency is a huge trust signal. You can enter a single price or a price range. Ensure the currency is set correctly (AUD).Step 8: Write a Compelling Description
You have 1,000 characters, but the first 160 are the most important. Describe the benefits of the product and include local keywords if relevant (e.g., "Perfect for Brisbane's humid climate").Step 9: Add a Call-to-Action (CTA) Button
Click the dropdown menu under "Add a button." You can choose from:- Order online
- Buy
- Learn more
- Get offer
Step 10: Link to Your Website
Paste the URL of the specific product page from your website into the "Link for your button" field. Ensure this link is functional and mobile-friendly.Step 11: Preview and Publish
Review all details for typos. Once satisfied, click Publish. Your product will typically go into a brief "Pending" status while Google reviews it for policy compliance.---
Pro Tips for Success
- Keep it Fresh: Google loves active profiles. Update your products seasonally. If you own a boutique in Fortitude Valley, swap out your winter coats for summer dresses as soon as the weather turns.
- Use UTM Tracking: Add a UTM parameter to your product link (e.g.,
?utm_source=google&utm_medium=gbp_products) so you can see exactly how many sales are coming from your Google Profile in your Google Analytics reports. - Sequence Matters: The last product you add or update usually appears first. Plan your entry order if you want specific "Hero" products to be prominent.
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Common Mistakes to Avoid
- Using Images with Text: Google often rejects product photos that have heavy overlays, watermarks, or promotional text (like "50% OFF"). Keep the image clean.
- Violating Prohibited Content: Ensure you aren't trying to list prohibited items like alcohol, tobacco, supplements, or medical devices, as these can lead to your entire profile being suspended.
- Broken Links: Australian shoppers lose trust quickly if a "Buy" button leads to a 404 error page. Check your links monthly.
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Troubleshooting Common Issues
My product is 'Pending' for more than 24 hours. Google usually approves products within minutes, but it can take up to 24 hours. If it stays pending longer, try slightly changing the description or using a different image—sometimes the automated AI filter gets stuck on a specific word or visual element. The 'Products' tab isn't showing on my profile. This usually happens if you are in a service-based category (like a plumber or lawyer). However, many service businesses can still access this by adding "Productised Services" (e.g., "Standard Hot Water Service"). If it's still missing, double-check that your business category in the 'Edit Profile' section allows for product listings. My images look cropped or blurry. Google uses a square crop for the thumbnail. If your photo is a tall rectangle, the top and bottom will be cut off. Always use a 1:1 square aspect ratio for the best results.---
Next Steps
Now that your products are live, keep the momentum going:
- Monitor Insights: Check your Google Business Profile performance tab to see how many people are clicking your products.
- Update Regularly: Set a calendar reminder to refresh your product list every 30 days.
- Optimise your Services: If you offer services alongside products, ensure your Services section is equally detailed.
Need help optimising your local presence or managing your digital inventory? The team at Local Marketing Group is here to help Brisbane businesses dominate the local search results. Contact us today to book a strategy session.